PLS 337-01

  • Occupy Wall St.
    • 700 arrests
  • exam next Monday
  • 40q: 10 tf, 30 mc
  • 5q on Taking the hill: re interviews
  • presidential politics
  • debt v. deficit
  • supercmte.
    • why does it exist
    • what is mandate
    • what if fail
  • Pres. Clinton interview from Today show matt lauer
  • redistricting articles
  • interview Lamar Alexander
  • interview Keith Ellison
  • AJA
    • how paid for?
  • textbook:
    • Ch1
      • priority 3 least important
      • “dual nature of Congress”
      • the two Congresses in comparative context
    • Ch2
      • priority 2 medium importance
      • p.15 Power of Congress
      • p.17 Limits on Leg. Power
      • p.21 Judicial review
      • bicameralism
      • p.25 workload
      • size of Congress
      • p.27 conflict w/ exec.
      • partisan interests/individual interests
      • p.32 Congressional career
    • Ch3
      • priority 2 medium importance
      • p.48 gerrymander
      • racial gerr.
      • p.59 court enters
      • becoming a candidate
      • the incumbency factor
    • Ch4
      • priority 1
      • “getting elected”
      • p.89-90 strategies, message
      • p.91 resources
      • techniques
        • air war v. ground war
      • p.104 who votes
      • p.107 how do voters decide
    • Ch5
      • priority 3
      • p.126 who are legis.
      • p.133 cong. roles
      • p.140 own judgmt or district interest?
      • p.141 constituencies
      • p.147 constit casewk, personal staff

Define self before oppo defines you

messaging

oppo research

money is “mother’s milk” of politics

$1.3 mill avg per hse cmpgn

over spending

cost of mass media

75% of americans get pol news from tv

neg ad: compare & contrast, personal attack

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